Taylor Swift and TikTok launch a new interactive experience for The Life of a Showgirl: The Encore. Here’s what artists can learn from it. Taylor Swift and TikTok are celebrating The Life of a Showgirl: The Encore with an interactive experience built around new single “Patient Zero”, giving fans exclusive content, challenges and new ways to engage with the release. Here’s what’s happening – and what independent artists can learn from it. Taylor Swift’s latest release is getting more than the usual TikTok promo campaign. TikTok has launched a dedicated in-app experience for The Life of a Showgirl: The Encore,…