Jessica Biel and John Cena are using the release of Matchbox the Movie to support a new American Red Cross pledge drive aimed at helping people affected by disasters.
The campaign arrives as the two stars lead the new action film inspired by Mattel’s Matchbox toy line. Variety reported the initiative as the movie reaches audiences.
Stars connect movie launch with disaster relief
Biel and Cena are fronting the pledge drive to encourage support for Red Cross disaster-response work. The campaign gives the film’s promotional rollout a charitable component beyond the usual premieres and interviews.
Both stars have large audiences across entertainment and sports, giving the initiative a high-profile platform as Matchbox launches.
Matchbox arrives on Apple TV
The movie pairs Cena and Biel in a globe-spanning action story inspired by the iconic toy-car brand. Its October 9 release makes the Red Cross campaign especially timely as promotional attention peaks.
The pledge drive is a separate philanthropic effort connected to the stars’ visibility around the film, and viewers interested in participating should use official American Red Cross channels.
Sources: Variety; American Red Cross campaign information.