John Malkovich has offered a candid assessment of the modern movie business, arguing that awards attention — particularly the Oscars — has become increasingly important for convincing audiences to see films in theaters.
Speaking during the 2026 BFI London Film Festival, the veteran actor reflected on how dramatically awards campaigns have changed since his last Academy Award nomination more than three decades ago.
Malkovich reflects on a changing industry
Malkovich, 72, said today’s Oscar campaigns are far longer and more intensive than the ones he experienced earlier in his career. Rather than resist the shift, he suggested that adapting to the realities of the current industry is simply part of the job.
The actor is back in the awards conversation for his performance in Martin McDonagh’s noir comedy Wild Horse Nine, in which he plays a veteran CIA figure opposite Sam Rockwell. The film is set against the backdrop of Easter Island during the 1973 Chilean coup.
Another awards run?
Malkovich previously received Academy Award nominations for Places in the Heart and In the Line of Fire. His latest performance has renewed discussion about a possible return to the Oscar race after his festival appearances.
His comments also underline the challenge facing theatrical films as studios and filmmakers compete with streaming and changing audience habits for attention.
Source: Interview coverage from the 2026 BFI London Film Festival, October 2026.